A strong logo and subsequent brand identity system is one of any organization’s greatest assets. When it comes to brand identity, the task of today’s designer is to define the most pertinent idea and transform it into the most relevant visual code – this means taking commonplace letterforms, shapes and images and making masterfully turning them into distinctive and meaningful brand assets. Tied to the organization’s strategies, a logo is more than just decoration; it becomes a vital component in the organization’s success.
But how do you create an iconic brand identity?
LogoLab – a 5-day intensive workshop is designed to break down the process of creating iconic brand identities into methodical steps so that you can execute each element strategically and successfully. and provides advice and tips that explain what makes an identity work and why.
It also opens you up to Nana’s world of Brandinkra, a process he has developed that empowers local symbolism and makes them globally trustworthy.
If you are in the business of helping businesses communicate their objectives through the power of design and want to learn how to boil down an organization’s essence into a simple but coherent, compelling and creative mark, this workshop is for you.
Registration Fee is GH¢50.
Start Date: Monday28th September 2015 - 3rd October 2015
Time:5:30pm – 8pm each day
Fee: GH¢690 - This includes Course Certificate and lunch for the 5 days
Group of 3 discount : Save GH¢40 and pay only GH¢650 each
Who will Benefit
Graphic Designers, Brand Designers, Advertising Creatives (Visualizers), Design Students, Marketers, Web developers, Business Managers, Corporate decision makers and anyone enticed by the power of creating the future through design and branding may apply.
Participants are required to come with their sketchpads, pencils and their laptops (pre-installed with Adobe Illustrator and Photoshop)
Winner of the inaugural International Young Communications Entrepreneur Award in 2009 (organized by the British Council), and the 2011 Young Entrepreneur Global Professional Achievers Award, Nana has had an exciting career in advertising, branding and communications and is now the Principal and Creative Director of Oxygen - a brand and identity consultancy.
Having developed branding, identity and communication solutions for clients like Dr. Otabil and ICGC, Ashesi University College, Millennium Excellence Awards, NDK Financial Services, the artiste Becca, AITI (Kofi Annan Centre of Excellence), La Palm Royal Beach Hotel, Central University College, Friesland-Campina (producers of Peak Milk) and Cocobod, Nana’s passion has been directed to helping individuals and businesses to effectively use the power of ‘Brandinkra’ as a viable tool for market leadership, competitiveness and enduring preference.
Brandinkra (a portmanteau of brand and adinkra) is a culturally relevant approach Nana has developed that moves indigenous authenticity from the periphery to the centre of corporate concern and empowers local symbolism with international awareness.
He thrives on new ventures and has fulfilled his greatest desire by way of giving back to the next generation of young creative professionals through the setting up of Vertü; a facility offering industry focused Seminars and Training Courses in Branding, Design & Creative Thinking.